Logo

How to Use

The Koru logo is a split-color mark that is made up of two colors, Pantone 7466 (blue) and Pantone 432 (gray). It should only be used on a light colored background.

img-logo-light-bg@2x

Alternate Color Treatments

There will be instances when the primary logo will not live well on a certain backgrounds. The logos below serve as alternatives:

img-logo-dark-bg@2x           img-logo-med-bg@2x

Watermark

Use a semi-transparent white logo over photos.

img-logo-watermark@2x

Clear Space

It is ideal to keep a clear graphic space surrounding the logo. This space is determined by the height of the letter K in the logo (aka. “the x space”). There should be no other graphic elements that interrupt this space.

img-logo-clear-space@2x

Restrictions

Don’t rotate, stretch, or alter the logo. Don’t change the color of the logo. Don’t use the logo over colored backgrounds or any color that clashes with the logo.

img-logo-restrictions@2x

“K” Bug

Use in instances when the entire logo is too small to replicate at tiny sizes (e.g. “Favicon”).

img-logo-kbug-example@2x

Download

Download includes various sizes and color treatments in .ai, .eps, .jpg, and .png formats.

Download Logo