Meet a Real Marketing Analyst

A position in marketing analytics gives you a seat at the decision-making table, since you will be helping guide the decision-makers with data and evidence. It also intersects with the fun world of marketing, where expanding your organization’s awareness is the name of the game. What’s a day in the life like for a recent grad working as a Marketing Analyst?

Meet Paivand.

Paivand Job Title: Market Analyst Koru Program: Koru@Smartsheet Company: Smartsheet Education: Whitman College 2014, Mathematics  

What’s a day in the life of a market analyst?

On a typical day, I usually have at least one meeting about projects I am working on or will start, and for the rest of the time, I am at my desk working on projects and talking to the people around me. I am usually working on a few projects at a given time, some that are short and can be completed in a couple days and some longer that I have been working on for weeks.

What do you love about your job?

I love my job because I love doing analytics, but what I like most is how much I am able to learn about the company and different processes through it.


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Sarah Croft is Koru's Director of Instructional Design and is chartered with ensuring the validity and reliability of our assessment science along with optimizing the candidate experience. She studied Japanese and Astronomy at Williams College and got her masters in education innovation from Harvard. She loves developing awesome, useful, and fun educational programs and experiences.

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